LTC Connection Sales Training

Sunday, March 22^nd  from 2:00 – 4:00 PM “Oh, The Problems You’ll Solve” Per Dr. Seuss in Oh, The Places You’ll Go:  “You won’t lag behind, because you’ll have the speed. You’ll pass the whole gang and you’ll soon take the lead.  Wherever you fly, you’ll be best of the best.  Wherever you go, you will top all the rest.” Looking for some new ideas and approaches to your LTC sales?   Join Catherine Dove and Betty Doll, Co-Creators of the LTC Boot Camp as they challenge some of your current approaches to selling LTC Insurance, or reinforce them and build on them.  Either way, you’ll leave with some new “connection points” that are effective with prospects and with centers of influence.  We’ll discuss finding and responding to the client’s pain points and how to provide immediate value while selling a contract with future value.   Proven marketing methods will be shared and you’ll come away with an outline of an effective LTC planning process that will benefit you, your client, and the professionals that refer to you.  The Problem  Finding the Problem—it’s not always what you think! Matching the Solution to the Problem The Product Selling a Promise Providing Immediate Value Your Market and Your Message  Does it pay to Narrow Your Market?  Clarifying your Core Message Does Your Message Match your Market? Defining Your Planning Process Setting the Sales GPS Identifying the Waypoints Reaching the Goal Catherine Dove and Betty Doll are the Co-Creators of the LTC Boot Camp  (www.ltcbootcamp.com) which is a 4 week virtual LTC Sales & Marketing class developed for new agents entering the LTC insurance business. Catherine Dove is the  Director of Education for  LTC Connection  (www.ltcconnection.com)    In this role she is responsible for overseeing the company’s  DRA/NAIC Partnership  Continuing Education  program.  She is the Founder  of the LTC Inner Circle®, the LTC insurance industry’s  professional LTC sales and  marketing organization as well as the Co-Creator of the LTC Boot Camp™. Prior to this position, she was the Director of Field Training for John Hancock  Long-Term Care. Catherine has specialized in the LTC Insurance  industry since 1994 after working in the Long-Term Care provider industry for 4 years.  Her previous training experience includes training for LTC Consultants as well as teaching the CLTC Master Class (Certified in LTC) where she also was the Director of CLTC Instructors.  Her sales experience includes being a career agent for GE Capital (now Genworth Financial), building an LTC  Managing General Agency, as well as her own personal producing LTC agency. Catherine has been quoted in Kiplinger's Personal  Finance magazine and spoken at many LTC conferences.   Betty Doll is the Co-Creator  of the LTC Boot Camp™  Betty is a certified NAIC/DRA  Partnership instructor, and  has also been an instructor  for the Certified in Long Term  Care designation course  since 2000. Betty promises to make the  discussion of long term care  planning “easy, enlightening, and even enjoyable” whether working with prospective clients or teaching other professionals.  Betty is the Principal of Doll & Associates Long Term Care  Insurance Services in beautiful Asheville, North Carolina.  Since 1998 she has specialized exclusively in long term care insurance sales and training.  She has a Master of Business Administration degree from Jacksonville University (Florida) and a Bachelor of Science degree in Occupational Therapy from Western Michigan  University. Betty has spoken at numerous regional and national long term care conferences including the 2012 Million Dollar Round Table (MDRT) meeting.